EDUCATION

Doctorate of Philosophy in Kinesiology and Sport Studies                                       Knoxville, TN

University of Tennessee, May 2019

Concentration: Sport Studies; Specialization: Sport Management; Major Professor: Dr. Rob Hardin

Masters of Business Administration and Masters of Sport Business Management     Orlando, FL

University of Central Florida, May 2011

Graduate Assistantship: The Institute for Diversity and Ethics in Sport

Bachelor of Science - Sport Management                                                                  Knoxville, TN

University of Tennessee, May 2009

Minor: Business Management

PROFESSIONAL EXPERIENCE

Wieden+Kennedy, Assistant Media Planner

April 2015 – April 2016, Portland, OR

• Managed Nike Factory Store media planning and buying for more than 10 different store openings over 6-month period
• Assisted in development of hand-crafted, fully integrated media plans for advertising campaigns across traditional and digital channels on categories that included Nike Football and Nike Cold Weather
• Researched, analyzed and produced 3 different Competitive Reports for client presentations on quarterly basis                 

Wieden+Kennedy, Content Producer

November 2012 – April 2015, Portland, OR

• Lead research on P&G Olympic athletes for production of 9 web films and NBC 1-hour Primetime Special “How to Raise an Olympian”
• Produced award show entry films for clients that included Nike, P&G, Old Spice, Coca-Cola, Sony
• Explored new business opportunities and original content ideas for production
• Transcribed 30+ interviews for story development

Nike N7

September 2011 – September 2012, Marketing Assistant

• Assisted execution of category and seasonal initiatives to drive consumer buzz and connection with N7
• Created consumer traffic through engaging and responsive social media storytelling
• Collaborated closely with Sports Marketing, Event Marketing, and Retail Brand Marketing to manage timelines and execute integrated event marketing plans
• Led outside agencies to execute promotional materials and event production

Disney ESPN Wide World of Sports

January 2011 – August 2011, Event Management Intern

• Helped sports managers with planning over 300 events in multiple sports at the 220-acre complex
• Coordinated, edited, and reviewed over 300 amateur baseball, softball, and lacrosse Spring Training schedules over a 12-week period
• Advised coaches and clients with on- and off-site questions and requests on daily basis

University of Central Florida, The Institute for Diversity and Ethics in Sport

August 2009- December 2010, Graduate Assistant

• Co-authored 2 nationally published race & gender reports cards
• Editor of 1st ever DeVos Alumni Newsletter that was sent to over 200 alumni
• Researcher and exhibit designer for 2010 NBA Hall of Fame Black Five’s book & exhibit
• Managed and catalogued 8 classes of alumni into easy-to-use database